Business cards Essay Example for Free

Business cards Essay With business cards, people could keep them in their wallet or pocket, as they are small and light to carry around. Also, people keep them around their house just in case they need to contact a certain business and people do look at business cards to see what the business is promoting and looking to see if they need it. Posters Posters are a great way to catch someones eye as they are, bold, bright and in your face all the time. You cant ignore posters as they are really big and your eyes just get a hold of the image and stares at it and you are attracted to it because of the vibrant colours. If Errol uses posters than he would get a wide audience, as many people would pass the poster whilst they are driving walking etc. With posters they are also a great way of promoting his business as they are outside with a wide audience. Web Page There is such a wide audience on the Internet, so with a web page on the Yellow Pages or Thomson Local site, there is a guarantee that lots of people would be browsing those sites in search of a service. With the web sites they are much easily organised and categorised so it would be very easy to locate something you may need and very fast. They even do it by area and business names as well so the searching is much faster and easier. I have got evidence of different marketing medias of secondary research in the back of the coursework (appendices); there it will show the different types of ways you can advertise. Here I am going to write why I chose these pictures as evidence. Yellow Pages Pictures 1, 2 and 4 are from the Yellow Pages and in these pictures you can see how the person had laid out to advertise their business. Picture 1 the writing stands out as its blue and the background is white, but with picture 2 these people didnt want to spend as much money on advertising so they kept it plain and simple and unfortunately with this advertising it is not going to catch anyones eye so they wont get as much customers as picture 1 and 4 would get. Pictures 1 and 4 stand out much more, even though they are still small, they are so much bigger than picture 2. Thomson Local Pictures 3 and 5 are from the Thomson Local book. Picture 3 is quite representable as there are a variety of colours, but not so much colours so it keeps it subtle and calm looking and it doesnt look overdone. The writing is also quite clear on it even though the ad seems to look quite small. But, picture 5 is huge; this stands out on its page and catches the readers eye to that ad straight away. The orange background helps it as its so bright, you cant take you eyes off it, as its so attractive. Picture 5 also has a lot of information about the business, they have more information than picture 3 but you wouldnt need that much information so that amount of information for both the pictures is just fine. The Leader Picture 6 is from the local Leader newspaper and this ad is quite good as its quite big and bold. There are only two colours but the readers eye is still wedged into looking at the advert. This ad has all the information you would want to know about the garage and the phone number is very bright so you wouldnt need to squint to read it and all the writing is clear and is understandable and easy to read. Web Page Pictures 7 and 9 are both web pages. Picture 7 is from yell. com and picture 9 is from thomsonlocal. com. By doing web pages the customer can easily find what he/she is looking for as the searching is quick and easy, as everything is organised and categorised. It is very easy to find what you are looking for and its very sufficient, so if you lost the book of each of these sites than all you have to do is go to the web site and find what you are looking for there. These web sites have all the details you need to know about the business and it has ways that you can contact the business to. Business Cards Picture 8 is a business card and these are great to use, as they are small and easy to carry and people can keep it in their wallet and you can have all the information you need on them about your business. I chose this business card as the number is very big and takes up nearly the whole card and the name of the company comes next so people have a rough idea about what the business does. This business card is just right as it has just the right amount of information on it like a web site, phone number, companies name and as its double sided, there is more information on the back about the prices they charge. Posters Picture 10 is a poster about a motor garage. I think that the poster is very simple, its also very eye catching but it doesnt have that much information on it. This poster doesnt have as much information on it than it should have, but thats ok in a way, as you wouldnt want to squash everything up in one tiny poster. The colours are daring as they all just stand out and as the picture is animated it looks quite fun in a way as it looks interesting to look at. But there is no phone number or address to locate the business or get in touch with them. Leaflets Picture 11 is a leaflets front cover. As we can see it doesnt give as much information away but thats probably in the inside of the leaflet. The colours are again bright and a clever use of colours like a dark colour and a bright one so each colour makes each other one stand out. The title could also be quite catchy, as people wouldnt want to get ripped off by a garage so they will look at this leaflet so they get a better deal; this title is a way people could save money. For each of the media stated which is appropriate to Errol, I am going to analyse it and say the advantages and disadvantages of it. Local Newspapers Advertising in local newspapers is great as the newspaper is free and everyone has one. So if Errol were to advertise in a local newspaper like The Leader than, loads of people in that catchment area would know about him and the word can spread around quick as everyone reads the newspapers. It costs about i 200 per week to advertise in the local newspapers, but if it was a regualr advertisement than it would get 20% discount off a week. On the other hand, in newspapers, people mainly look at the articles not the adverts so they tend to ignore them and newspapers get recycled and throw away so they wont get looked at again. Newspaper adverts dont get much attention and businesses dont get helped by these adverts, so if you were to have an ad in the paper then it should stand out a lot and the reader should want to look at the ad. Radio Stations If Errol were to get an advert on the radio than its very likely that loads of people would be listening to the advert and its also very likely that people in the area if his business would be listening too. With the radio, there is a wide audience and adverts on the radio are more effective than adverts on the TV as you can change the channel, but with the radio people arent as bothered with the adverts because if they are driving they cant mess about with the radio. If there is an advert on the radio than people like to paint a picture in their head about the advert, consequently making it more successful. The cost of advertising on the radio can be quite expensive and I have the figures of how much it would cost roughly: A simple advertisement for a small station will usually cost i 200-i 300. London stations and Digital Stations can cost up to ten times that. The price includes: script writing, audio production, actors to voice the ads, music (if used) and special effects (if used). All of this has to be licensed for broadcast for 12 months from the first time its played. Aim to spend at least 10% of your budget on the creative for example A i 2,500 campaign on a small station over four weeks will probably run with one piece of creative which might cost you i250. Â  A i 25,000 campaign over a year will likely need a few different advertisements. At this level of investment, a jingle or audio identifier would be useful so listeners start to recognise your ads as soon as they hear them. A i 250,000 campaign over a year might be worth licensing a famous song for i 25,000 so your company really stands out. But listeners may not pay attention to the adverts and if Errol was to get an advert on radio than it will cost him a lot of money and as hes just started the business it could lead him into bankruptcy. Sometimes motor garage ads on the radio arent as effective as people dont pay attention to what the people are saying and they think that its boring. Directories Yellow Pages The Yellow Pages is a great place to promote your business, as the Yellow Pages is widely known, loads of people trust it more and as it comes free to your doorstep, every household has one. The Yellow Pages is also great as it has target areas so no one will be complaining about going too far to get a service as its all very near to them. Plus, its free to advertise in the Yellow Pages book, which displays your business name, address and telephone number under a single classification heading of your choice. However, the disadvantages of the big yellow book is that its heavy to carry and people wouldnt want to be carrying that book around with them trying to find a suitable service and as there are millions of other ads, you are all competing and if your ad doesnt stand out as much as the others or doesnt sound very appealing than you will be losing customers as they will be going onto another business of the same service. So if Errol was to advertise in the Yellow Pages than he should make sure that his ad stands out the most on the page and that it looks appealing and trustworthy and to have the right information, like the information the customer would want to know not something they wouldnt.

Clearly state what constitutes performance indicators? Why do people :: Economics

Clearly state what constitutes performance indicators? Why do people want organisations to produce these? Suggest your own type of performance indicators that Could be used with a doctor's surgery (general practise). ACCOUNTING AND CONTROL IN ORGANISATIONS 2003 Q. a) Clearly state what constitutes performance indicators? b) Why do people want organisations to produce these? c) Suggest your own type of performance indicators that Could be used with a doctor's surgery (general practise). d) What problems might arise when you try to use the Performance indicators that you produced in part c). a) The purpose of performance indicators is to evaluate and monitor how well a system responsible for providing a service is performing; to report this information in quantitative terms; and to direct the system's efforts and resources towards desirable goals. The fundamental problem, however, with defining what such a set of performance indicators should be made of due to there sometimes being a lack of consensus on what are desirable goals and, therefore, a lack of definition of what constitutes good performance. Performance indicators can consequently be measuring very different aspects of performance, yet they are all generally concerned with measuring the success of a venture and the success of the people who are managing it. As performance indicators are concerned with the measurement of the success of an organisation, and its management, you need to look at what success is to see what constitutes one. The obvious answer is that success is earning a profit and that the greater the profit the larger the success. Profit as measured in accordance with generally accepted accounting principles is, however, a somewhat unsure gauge of success. This is because profits can be kept up for years while a business is being milked dry by cutting down on research, maintenance and certain kinds of advertising, or by realising assets which have been steadily appreciating in value. Alternatively profits can be kept down by stepping up these expenditures and by declining to realise assets which have appreciated in value. Furthermore, what does "the larger profit" actually mean. If it simply means the greatest number of absolute pounds, then there is the criticism that a manager who has access to unlimited capital, with either a free rate of interest or a very low rate, can probably increase the absolute profit he shows by pumping in more capital, so long as he can show any return at all on it. If, however, it is measured by the rate of return on capital employed then is a high rate of return on a small capital better or worse than a lower but still satisfactory return on a larger capital.

Catch-22 Essay

Joseph Heller was a famous and well-renowned author in the United States, often remembered for his most famous book Catch-22. Heller was born on May 1, 1999 in Brooklyn, New York to first generation Russian-Jewish immigrants. When he was five, his father died due to an unsuccessful surgery, and his mother and siblings struggled to survive in the carnival-like atmosphere in Coney Island; some scholars hypothesize that this environment was a major source of Heller’s wry humor and irony that eventually made him famous. Though it is largely unconfirmed if Heller was an aspiring author during his childhood, many people credit The Illiad as a notable book that was influential to him in his youth. A year after Heller graduated from high school, he enlisted in the Army Air Corp, and by 1944 Heller flew 60 combat missions for the Allied forces in World War II. He was awarded an Air Medal and a Presidential Unit Citation. After the war, Heller married Shirley Held in 1945 and they had two children. Heller also took advantage of the G.I. Bill which allowed him to study English at the University of South Carolina and New York University. By 1949, Heller had received an M.A. from Columbia University as well. He spent some time as a instructor at Penn State University and also at Yale University before working as a copywriter, most notably for Time Magazine. Heller’s most celebrated book is Catch-22. Published in 1961, it is a novel about a World War II pilot who tries desperately to get out of combat flying, but continually finds himself doing just that. Initially, the novel was slow to be recognized in the United States, but eventually it was critically acclaimed and eventually sold over ten million copies. It is often noted for it’s satire and dark comedy. The book became so popular that even the title was coined into an everyday term to describe an impossible solution to a dilemma. The idea for Catch-22 came from Heller’s personal experiences from World War II. The feelings that Yossarian and the other bomber pilots felt were taken directly from his own personal feeling and problems he suffered while on duty. Heller was able to make it out of the war, but the experience tortured him and it took until 1953 before he could start writing about it. The war experience turned Heller into a â€Å"tortured, funny, deeply peculiar human being†. After publication in 1961, Catch-22 became very popular among teenagers at the time. Catch-22 seemed to embody the feelings that young people had toward the Vietnam War. It was joked around that every student who went off to college at the time took along a copy of Catch-22. The popularity of the book created a cult following, which led to over eight million copies being sold in the United States. In addition to Catch-22, Heller wrote about another half-dozen novels, along with a number of plays, screen writings and short stories. Most notable was his second novel, Something Happened, published in 1974, as it went on to be listed on New York’s Best-selling novels. Though it is not as popular as Catch-22, some scholars suggest that Something Happened was the more sophisticated and better written piece of literature. Catch-22 The story follows Captain Yossarian of the Army Air Corps, a B-25 bombardier who is stationed on the island of Pianosa off the coast of Italy during World War II. Yossarian and his bomb squadron friends endure a farcical, absurd existence in where bureaucracy and moronic superior officers prevent them from ever leaving the dangers of war. Yossarian wishes to be evaluated as insane by the squad flight surgeon, rendering him unfit to fly. However, to be evaluated, he must request the evaluation, an act that is considered sufficient proof for being declared sane (Heller 55). This was the first of many lose-lose situations, or Catch-22’s shown in this story. Throughout the novel, Yossarian’s main concern is that people are trying to kill him. Clevinger, a highly educated fellow airman who’s optimism causes Yossarian to hate him, and accuse each other of being crazy. In a conversation with Clevinger, asks â€Å"Who, specifically, do you think is trying to murder you? † â€Å"Every one of them,† Yossarian told him. â€Å"Every one of whom?† â€Å"Every one of whom do you think?† â€Å"I haven’t any idea.† â€Å"Then how do you know they aren’t?† (24) Yossarian and the other airmen are particularly distraught by the rising number of missions required to have fulfilled their military duties and be sent home. Despite Yossarian’s desperate measures to avoid more combat flights, he always ends up back in the plane. As the novel progresses through its loosely connected series of recurring stories and anecdotes, Yossarian is continually haunted by his memory of Snowden, a soldier who died in his arms on a mission when Yossarian lost all desire to participate in the war. After a darker tone is established for the last four chapters, including the deaths and disappearances of many of his friends, Yossarian rebelliously refuses to fly more missions. Colonel Cathcart offers Yossarian a deal: Yossarian will be sent home if he promises to praise his commanding officers. If he refuses, he will be court martialed. Realizing that such a bargain would betray his fellow soldiers, Yossarian refuses to sell-out. The story ends on a slightly optimistic note; Yossarian tries to escape this conflicting choice by fleeing to neutral Sweden, where he would be live in danger of being court martialed for desertion. Key plot points are scattered intermittently throughout the book in a non-chronological manner. These are told from differing points of views, and slowly the reader learns more of each event from each iteration, with the newly revealed information telling something deeper about the situation – its cause, its consequences, when it happened, or the punchline for a joke set up in prior references to that situation. Heller tends to repeat things a lot – words, catchphrases, references to events, and important scenes. These repeated events serve as touchstones through which readers can become oriented again in a story that is often wildly absurd, circular, and difficult to follow. For example, the death of Snowden is rendered in all of these ways, first as the subject of casual comments (where it is not even clear that Snowden has died), then as the occasion for brief, inconclusive scenes, finally as the novel’s most powerfully dramatized episode (337-340). The early references are naturally confusing because they allude to a scene not yet fully rendered. Mr. Heller died a long time ago, so it is impossible to know for sure, but I sincerely doubt that the relative lack of structure of Catch-22 is an accident. It’s a parallel to the chaos, muddle, and ineptitude of bureaucracy. Parts that stood out to me AKA Ideas Catch-22’s In Catch-22 The most infamous example of this paradoxical situation was summed up earlier. However, there are many other catch-22’s that can be inferred from the behaviors and interactions of these cartoonish characters. When Yossarian is courting the prostitute Luciana, he thinks he falls in love with her. He express his desire to marry her, but she replies that she will not marry him. He asks why not, and she replies that he is crazy. When he asks why she thinks he is crazy, she responds that he must be crazy if he wants to marry her. Just as he cannot avoid flying dangerous combat missions, he cannot convince Luciana to marry him. The military police chase the whores away from Yossarian’s favorite place in Rome. When asked what right they have to do this, they reply, â€Å"Catch-22.† Catch-22 says they have a right to do anything that you can’t stop them from doing (407).† â€Å"And if you ask to see Catch-22, the law says they don’t have to show it to you.† â€Å"What law says they don’t have to?† â€Å"Catch-22†³Ã¢â‚¬â„¢ (p. 398). Major Major is a commander who doesn’t command. He hates dealing with people, and is somewhat frightened of them. He therefore instructs his receptionist/orderly that, whenever he is in his office, any visitors should be told he is out. When he leaves his office (sneaking out the back window), the receptionist can send visitors in to see him. In short, the only time you can see Major Major in his office is when he’s out. If he’s in, you can’t see him. â€Å"That’s some catch, that Catch-22,† he observed. â€Å"It’s the best there is,† Doc Daneeka agreed (55).† Snowden’s Secret While building up to the book’s powerful emotional climax , Yossarian’s vague recollections of Snowden and Snowden’s secret are stated. Yossarian is motivated not by a selfish instinct for survival but by his final understanding of Snowden’s secret. One must say final because a first version of this secret is offered in an earlier rendering of Snowden’s death: â€Å"That was the secret Snowden had spilled to him on the mission to Avignon – they were out to get him.† (172). Much later, Snowden’s secret is significantly redefined. It is revealed that Snowden was hit with flak, and literally spilled his guts on Yossarian. He felt goose pimples clacking all over him as he gazed down despondently at the grim secret Snowden had spilled all over the messy floor. It was easy to read the message in his entrails. Man was matter, that was Snowden’s secret. Drop him out a window and he’ll fall. Set fire to him and he’ll burn. Bury him and he’ll rot, like other kinds of garbage. The spirit gone, man is garbage. That was Snowden’s secret. Ripeness was all (440). It is the spirit which counts, not matter. To capitulate to Cathcart would be to kill the spirit, to deny the distinction between man and other forms of garbage. Yossarian cannot do this even though it would insure the physical safety he has pursued so zealously, for he has finally learned the secret embedded in the entrails of all the Snowdens: men and women must protest against the forces that would render them garbage or they are indeed nothing more than droppable, burnable, bury-able matter. This event, not revealed until the penultimate chapter, and the revelations that spilled out of it explain Yossarian’s supreme fear of dying. â€Å"He had decided to live forever or die in the attempt, and his only mission each time he went up was to come down alive.† (29). It is the same priority of self-preservation that creates conflict within Yossarian. He is determined to save his life at all costs, but genuinely cares deeply for his friends in the squadron and is traumatized by their deaths. His nightmarish flashbacks to the horror of Snowden’s death came from the realization that his own body was just like Snowden’s – as destructible and fragile as his. In the end, when Yossarian is offered safety for either himself or his entire squadron, he is unable to choose himself above others. So he is stuck in one final catch-22: life is not worth living without moral concern for the well-being of others, but a moral concern for the well-being of others can put your own well-being at risk. On a semi-related note, it was much more difficult to google Snowden because of the recent news on the NSA and how they [comment removed]. Absurdity Absurdity in the form of a character’s actions is a common theme in Catch-22. Yossarian’s strategies for surviving the war, mess officer and syndicate-running Milo, Cathcart’s blind ambition, and the background of Washington Irving all reflect unreasonable behaviors. In the order of most understandable to least understandable actions, Yossarian constantly tries to avoid combat flight with an â€Å"by any means possible† approach. He frequently checks into the hospital for â€Å"a pain in his liver that fell just short of being jaundice,† the fictitious Garnett-Fleischaker syndrome, and exploiting his unnaturally high running temperature of 101 degrees (7). He orders his pilot to perform extreme evasive action at the earliest signs of flak, peaking when he threatens to kill pilot and close friend McWatt during some risky aerial maneuvers. After he made up his mind to spend the rest of the war in the hospital, Yossarian wrote letters to everyone he knew saying that he was in the hospital but never mentioning why. One day he had a better idea. To everyone he knew he wrote that he was going on a very dangerous mission. â€Å"They asked for volunteers. It’s very dangerous, but someone has to do it. I’ll write you the instant I get back.† And he had not written anyone since (8). He postponed a dangerous mission during the Great Big Siege of Bologna by poisoning the whole squadron. Yossarian also snuck into his squadron’s operations tent and moved the bomb line on the map forward, leading to his superiors believing that their air raid was no longer necessary. Even though Yossarian is the protagonist and one of the sanest characters introduced, he is still prone to behave in absurd fashion. Milo had used his business acumen to take advantage of markets in the entire theater of war, and had consolidated his influence and wealth into the M & M Enterprises. In a short while, he controlled the international black market, played a role in the global economy, and used air force planes from all over the world (Axis and Allied) to deliver his shipments. And everybody had a share. Milo contracts with the Americans to bomb the Germans, and with the Germans to shoot down the incoming bombers. One evening after dinner, Milo’s planes begin to bomb Pianosa; he had landed another contract with the Germans. Many men were killed or injured in the attack. Everyone demands that M & M Enterprises be disbanded forever, but Milo shows them how much money they have all made, and the survivors quickly forgive him. An example of absurd leadership is seen in Colonel Cathcart’s ambition to become a general. Seen as nothing more than inhuman resources, Cathcart volunteers his bomber group for every mission, even the most dangerous. On these bombing runs, it was deemed more important to get good aerial photography of explosions rather than to actually hit the target. While other bomber groups only required 50 missions to go home, Cathcart keeps raising the amount of required missions to 60, 65, 70, 80 missions. Cathcart hates Yossarian almost as much as Yossarian hates him. When Yossarian publicly refuses to fly any more missions, Cathcart jumps at the opportunity to have him court martialed, but his right hand man, Colonel Korn, talks him out of it, advising him that a dismissal from the military is exactly what he wants; Cathcart instead decorates him to ensure that he will stay in the service. First signed as a forgery by Yossarian in the hospital, the name Washington Irving (or Irving Washington) is soon adopted by Major Major, who signs the name because the paperwork with Irving’s name on it never comes back to him. Washington Irving is a figment of the imagination who is, in a sense, the perfect person to deal with bureaucracy: because he does not exist, he is ideally suited to the meaningless shuffle of paperwork.

Why Fossilized Shark Teeth Are Black

Shark teeth are made up of calcium phosphate, which is the mineral apatite. Although shark teeth are sturdier than the cartilage that makes up their skeleton, the teeth still disintegrate over time unless they are fossilized. This is why you rarely find white shark teeth on a beach. Shark teeth are preserved if the tooth is buried, which prevents decomposition by oxygen and bacteria. Shark teeth buried in sediments absorb surrounding minerals, turning them from a normal whitish tooth color to a deeper color, usually black, gray, or tan. The fossilization process takes at least 10,000 years, although some fossil sharks teeth are millions of years old! Fossils are old, but you cant tell the approximate age of a shark tooth simply by its color because the color (black, gray, brown) depends completely on the chemical composition of the sediment that replaced the calcium during the fossilization process. How to  Find Shark Teeth Why would you want to find shark teeth? Some of them are valuable, plus they can be used to make interesting jewelry or to start a collection. Plus, theres a chance youll find a tooth from a predator that lived 10 to 50 million years ago! While its possible to find teeth just about anywhere, your best bet is to search at a beach. I live in Myrtle Beach, so every time I go to the shore I look for teeth. At this beach, most of the teeth are black because of the chemical composition of the sediment offshore. At other beaches, fossilized teeth may be gray or brown or slightly green. Once you find the first tooth, youll know what color to seek. Of course, theres always a chance youll find a white shark tooth, but these are much harder to see against shells and sand. If youve never looked for shark teeth before, start out looking for black pointy objects. If the teeth are black, there will also be some black shell fragments that resemble shark teeth.  How do you know if its a shell or a tooth? Dry off your find and hold it up to the light. Even though a tooth could be millions of years old, it will still look glossy in the light. A shell, on the other hand, will show ripples from its growth and maybe some iridescence. Most shark teeth also maintain some of their structure. Look for a cutting edge along the edge of the blade (flat part) of the tooth, which may still have ridges. Thats a dead giveaway youve scored a shark tooth. A tooth may also have an intact root, which tends to be less shiny than the blade. Teeth come in a variety of shapes. Some are triangular, but others are needle-like. Good places to start are at the waterline, where the waves can help reveal the teeth, or by inspecting or sifting through a pile of shells. Keep in mind, the size of the teeth you can find is usually similar to the size of surrounding debris. While its possible to find a giant Megalodon tooth in the sand, large teeth like this are most often found near similar-sized rocks or shells.